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Rosneft Presents Ulyanovsk Car Drivers with Regional Tourist Routes
24 October 2025
To mark Car Driver’s Day, a special Time to Travel event was held at the Rosneft filling station in Ulyanovsk. As part of the event, the Company presented car enthusiasts with unique routes around the Ulyanovsk region.
The development of car tourism is identified as one of the national Tourism and Hospitality project’s priorities. Rosneft is committed to the development of domestic tourism and creates comfortable conditions for car travellers. One of Rosneft’s key objectives is to enhance the quality of its roadside assistance and customer service at its filling stations.
As part of the Time to Travel campaign, visitors to filling stations were presented with suggestions for trips to iconic destinations. Rosneft and the Ulyanovsk Region Tourism Agency have previously developed the following four tourist routes: The Shore of Stories, Mountains and Steppes, The Volga Sea Valley and The Picturesque Land. They are all available on the Horizons of Russia platform, which is Rosneft’s information and service hub.
These routes offer tourists the chance to discover the local traditions, natural attractions and cultural heritage of the Ulyanovsk region. Travellers are invited to unravel the mysteries of the Jurassic period at the Undoria Geopark, take in the endless expanse of the Volga River, and explore the Sengileevskie Mountains National Park. They can also be inspired by the homeland of the painter Arkady Plastov, ascend Nikolskaya Mountain, and visit the Vasily Zuev Museum. Zuev was one of the most prominent artists at the Fabergé jewellery company. All routes pass through Rosneft filling stations, where tourists can refuel their cars and enjoy a tasty snack while they rest.
The event participants were treated to a themed quiz and a raffle with commemorative prizes.
Rosneft has already developed 50 detailed road routes across various regions of Russia in collaboration with regional authorities. These ready-made solutions help travellers to easily plan trips that are both rich and comfortable. Rosneft’s routes enable millions of travellers to experience the vastness of Russia, enjoy its unique natural beauty and explore its historical monuments.
For reference:
Routes for car trips around the country are presented on Rosneft’s own information and service platform called Horizons of Russia, which operates in a similar way to a construction set, enabling tourists to plan their own route via the Company’s filling stations.
Rosneft’s retail network is the largest in the Russian Federation in terms of geographical coverage and number of stations. The Rosneft filling station brand is one of the leaders in Russia in terms of recognition and fuel quality. The Company operates approximately 3,000 filling stations.
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